Monday, December 8, 2014


     For the last couple of week we have talked about as a class the importance of social media and it’s effect on growing your blog. Everyday individuals and businesses publish content from their own blogs to build the audience and traffic.  As a journalist or serious blogger one must take the needed effort to have a concerted effort to drive traffic to your content. One of the ways that can be done and is done happens to be the way of social media and it’s just not a one time thing it has to be consistent to let you twitter or Facebook audience for example know that something new has just been published and take a look or a read.
     You want to be able to gather enough click on a daily basis or day basis after you post on a blog 1 time sharing on social media won’t help garner the attention you want on your site do it more about three times in one day because people see that on there feeds are more likely to click on it and get to your blog. While doing this type of sharing on a regular basis can benefit it also can annoy some so you will see some backlash when it comes to sharing to promote yourself and work. But if you do not share the links to you work as we do in this class, your audience may never see any new updates.


     ALL of this connects to our everyday lives and for my career or any journalist career. Sharing links to you work not just your blog for social media has been a way that can help set you apart from everyone and garner enough attention. How can you drive traffic if you don’t use the trend of social media that has been happing the last couple of years. Social Media is now a tool for getting news out there before the articles are written. The different avenues allow for greater exposure and build you and your site. This all repetitive I know and not new to many of you, but it is such a necessary reminder that in our business our careers can stall if we are not with the times and trends. It’s about growth and success and one component to achieve that is making sure to share and promote your work because you are all promoting yourself. In a way it’s what makes everything revolve around sharing a message but not always the same message more than once on the sharing site because variety in wording and title will separate you from what some call spammers (blasting the same content with the same wording) can lose attraction quickly had variety on the different sites to not have your audience just continue to scroll through there feed.

Monday, October 27, 2014


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 By Andrew Harrison

   There are plenty of examples of storytelling in sports. All through different medias television, radio and the worldwide web. The message that you hope to make with your writing for the web is to make sure it fits the target market. Sports are entertainment and with that come several narratives to spark your audience to get involved through your message.
     One of the best guys to try to follow a template is Adrain Wojnarowski, he has made yahoo sporting news big not only because of his constant inside knowledge but his ability to tell a story through his writing, and especially when it revolves around a social issue or social blindness.

Sports Addressing a Larger Issue

Storytelling can hint at a bigger picture and a larger story based on society culture. One month ago the social issue of racism popped up ago in the NBA a GM said some things about a free agent. Adrian Wojnarowski wrote a piece about the GM Danny Ferry of the Atlanta Hawks about how he never owned the comments he made. Adrian told a story that had a great beginning and stellar ending. Sports can be that larger story now especially with the growth of social media.

Readers want more than the Hero

Readers now don’t want the puff pieces about the there sports icons, the more compelling story to them are how they got to where they are. It’s almost that human quality in your writing wanting to read the flaws and struggles going back to the idea of social issues like poverty and how they fought through. Having built your platform and target audience it makes it better to tell the story through compelling writing. Giving the readers if you write about the stars the storyline about there life before and they’re life now. Another point you can go for in explaining that as well Marshall own star quarterback Rakeem Cato look on the web and see how many stories revolve around his struggles in Miami and triumphs here at Marshall. It can open up the fact the audience wants what it wants and that’s a good story.